Every day, in every media outlet, you’ll see articles discussing retail companies with overstock inventory. Even large brands are still working to balance their inventory levels post pandemic, with 66% of owners and executives reporting overstocks.
To solve this problem, brands often fall back on what they do best: drive more sales.
Markdowns, promotions, and clearance sales are the default methods for offloading excess inventory. But these approaches can have a major impact on your margins.
The truth is, profitable scaling starts long before the point...