Demand planning has always been important in ecommerce, but in recent years, it has become significantly harder to get right.
Consumer demand moves faster than ever. A product can suddenly spike because of a TikTok video, a creator mention, or a successful ad campaign. Seasonal trends shift unexpectedly. Marketplace algorithms change overnight. At the same time, ecommerce brands are managing inventory across more channels, more SKUs, and more fulfillment locations than ever before.

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