What is Demand Planning?
Demand planning is the process of predicting future customer demand and turning those predictions into a concrete plan for how much inventory you should have, where, and when. In ecommerce and multichannel brands, it connects sales forecasts with supply constraints so operators know what to buy, move, or produce before problems show up.
Done well, demand planning aligns teams around a single view of future demand, reduces emergency purchases, and makes it easier to grow new channels without constant stockouts or piles of dead...










