Skip to main content

Category: Sales

Backordering for E-Commerce: 5 Steps to a Profitable Strategy

Backordering for E-Commerce: 5 Steps to a Profitable Strategy

For certain retailers, the publicity you can garner when a viral product is low in stock is more precious than gold. But for most, not having enough inventory has the opposite effect

Lost sales and increased inventory costs are just some of the risks involved with putting e-commerce products on backorder. But what many retailers don’t realize is that it is possible to get the best of backordering, using it to increase sales while maintaining inventory control.

In this guide, we'll reveal the benefits of backordering in the current e-commerce climate...

The 7 elements of profitable retail operations [2024]

The 7 elements of profitable retail operations [2024]

In the early days of e-commerce, effective retail operations were all about increasing top line revenue. All you had to do was be more convenient than in-store shopping and the sales were virtually guaranteed. 

But that was then. As the e-commerce market matures, you need new ways to boost your top and bottom line growth. If the goal is to widen your margins and continue driving sales, you can’t afford to overlook your operations.

In this article, we’ll explore the latest best practices in retail operations and the role of inventory planning in driving...

How to Increase E-commerce Sales: 10 Tactics for 2024

How to Increase E-commerce Sales: 10 Tactics for 2024

According to some estimates, there are over 12 million e-commerce companies worldwide. In other words, the landscape is crowded

Is Excel Really Good for Forecasting Sales and Inventory?

Is Excel Really Good for Forecasting Sales and Inventory?

There’s a reason Excel is the go-to forecasting tool for countless brands and merchants. It’s flexible, affordable, and you already know how to use it.

Seasonality Forecasting: Know Exactly When To Push Sales (And When Not To)

Seasonality Forecasting: Know Exactly When To Push Sales (And When Not To)

As an e-commerce retailer, no two days are the same, especially when it comes to balancing your sales and inventory.

With peak season around the corner, do you push hard on sales and risk going out of stock? Or do you relax your sales activities and risk not selling enough?

Optimizing your inventory for seasonal variations takes focus, energy, and more manual work than you probably have time for. But failing to plan for seasonality could cost you even more.

How to forecast sales for new product launches

How to forecast sales for new product launches

A trusted tool for every modern retailer, the right sales forecast can lead to better purchasing decisions and healthier cash flow. And that’s crucial, because purchasing and cash flow are two of the top 10 areas where most ecommerce businesses fail.

But whether you’re a new or experienced store owner, the task of getting sales forecasting right can leave you feeling overwhelmed — especially when attempting to forecast for new product launches.

What You Need to Know About Forecast Accuracy and Inventory Optimization

What You Need to Know About Forecast Accuracy and Inventory Optimization

We’re not going to sugarcoat it. Managing inventory is hard — and nailing your forecast accuracy? That’s probably the hardest part of all.

From varying lead times to unforeseeable supply chain issues, it’s no surprise so many e-commerce retailers struggle to balance stock levels.

How to create a better-than-amazon post-purchase experience

How to create a better-than-amazon post-purchase experience

You have a profitable online store with fantastic products to pull shoppers through your digital door—but if you want recurring sales and revenue, it’s actually what happens after the sale that keeps customers coming back for more.

Selling in the USA: 8 Tangible Ways to Make Waves in an Ecommerce Superpower

Selling in the USA: 8 Tangible Ways to Make Waves in an Ecommerce Superpower

Selling in the USA has become ultra-profitable over the years, But there’s a knack to making it work. Join us as we share the secret recipe

If you’re an ambitious eCommerce entrepreneur, there’s a growing list of reasons to add the US to your selling location wish list. 

How to increase margin and avoid higher stockout costs by reducing sales velocity

How to increase margin and avoid higher stockout costs by reducing sales velocity

Higher stockout costs due to lack of stock is one of the worst things that can happen to any online retailer. While in offline retail, a stock-out has the solitary impact of lost sales until the next batch arrives, in online retail, it means loss of ranking position, which has a much longer-lasting effect. What can a seller do to keep this from happening? Usually, retailers place all their focus on inventory replenishment. But the truth is that two lines of attack can help you avoid stock-outs—inventory and sales.