Category: Capital cycle

In the cutthroat game of e-commerce, it’s all about keeping costs down and margins up.

For certain retailers, the publicity you can garner when a viral product is low in stock is more precious than gold. But for most, not having enough inventory has the opposite effect. 

Lost sales and increased inventory costs are just some of the risks involved with putting e-commerce products on backorder. But what many retailers don’t realize is that it is possible to get the best of backordering, using it to increase sales while maintaining inventory control.

In this guide, we'll reveal the benefits of backordering in the current e-commerce climate...