If your brand sells direct-to-consumer in 2022, you know how important it is to meet shipping deadlines.
With rising delivery demands and increasing postal delays, missing a shipping deadline means your consumers will receive their purchase late, resulting in poor reviews at best and demands for refunds at worst. Still, an estimated one-third of businesses regularly miss shipment deadlines. Why?
They’ve sold a product that wasn’t in stock. In other words: Poor inventory forecasting.