--- title: "Fabricio’s Story: The Origin of Flieber" description: Learn how Fabricio Miranda went from hedge funds to ecommerce, launching Flieber to solve complex inventory challenges and reshape modern retail operations image: https://www.flieber.com/hubfs/Fabricio%E2%80%99s%20Story%20(The%20origin%20of%20Flieber)%20Rectangle%20v1-1.png --- ** [![Flieber-logo](https://www.flieber.com/hubfs/Flieber/images/Flieber-logo.svg "Flieber-logo")](https://flieber.com) ** ** [![mobile-logo](https://www.flieber.com/hubfs/Flieber/images/mobile-logo.svg "mobile-logo")](https://flieber.com) ** - [ Product ](https://www.flieber.com/product) - [ Solutions ](https://www.flieber.com/old-home-page) - **Solutions** [![Omnichannel](https://www.flieber.com/hs-fs/hubfs/icon1-3.png?width=35&height=37&name=icon1-3.png) Omnichannel For brands selling wholesale, retail, and online ](https://www.flieber.com/omnichannel) [![2-Oct-06-2025-04-51-19-6235-PM](https://www.flieber.com/hs-fs/hubfs/2-Oct-06-2025-04-51-19-6235-PM.png?width=40&height=40&name=2-Oct-06-2025-04-51-19-6235-PM.png) Ecommerce Only For brands selling only DTC online ](https://www.flieber.com/ecommerce) [![agencies icon](https://www.flieber.com/hs-fs/hubfs/1-Sep-02-2025-06-24-31-1202-PM.png?width=40&height=40&name=1-Sep-02-2025-06-24-31-1202-PM.png) Agencies and Aggregators Inventory planning for multi-brand operators ](https://www.flieber.com/agencies) [![Managed Services](https://www.flieber.com/hs-fs/hubfs/1-Oct-06-2025-04-51-19-6265-PM.png?width=40&height=40&name=1-Oct-06-2025-04-51-19-6265-PM.png) Managed Services Expert-led demand planning and optimization ](https://www.flieber.com/managed-services) - **Flieber vs.** [![Foresight AI](https://www.flieber.com/hs-fs/hubfs/icon3-2.png?width=45&height=30&name=icon3-2.png) Foresight AI From buried module to bold AI driven moves. ](https://www.flieber.com/flieber-vs-foresight-ai) [![Netsuite](https://www.flieber.com/hs-fs/hubfs/icon5-2.png?width=45&height=25&name=icon5-2.png) Netsuite Plan faster. 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For Fabricio Miranda, the founder and CEO of [Flieber](https://www.flieber.com/), that problem was inventory management. His journey from Brazil to the U.S., from hedge funds to ecommerce, and ultimately to launching Flieber is a story of identifying inefficiencies and building a solution that redefines modern commerce. ## From Hedge Funds to Ecommerce Fabricio’s entrepreneurial journey began in Brazil, where he joined and sold a water treatment company. After moving to the U.S., he started a hedge fund in Manhattan. But a chance encounter with another entrepreneur planning on opening an [Amazon](https://www.amazon.com/) store changed everything. - The entrepreneur was highly capitalized and strategic, making Fabricio curious about ecommerce. - At the time, only 8% of retail sales were online, far less than Fabricio expected. - Recognizing the untapped potential, he joined the other entrepreneur to launch [**HeadClicks**](https://headclicks.com/?srsltid=AfmBOoqhey_J612_-bIR2qkFgblI0ZsB5aL7EIdpSo4B11y7Ud6Cdufa), an Amazon selling business. - In its first year, HeadClicks generated $12 million in sales, ranking among the top 400 Amazon sellers ## The Birth of Flieber Despite the success, Fabricio kept running into the same challenge: inventory. Managing stock levels, forecasting demand, and ensuring seamless operations was an ongoing nightmare. - At one point, he had an eight-person team dedicated to inventory management, yet inefficiencies persisted. - He realized that **inventory was the make-or-break factor** for profitability in ecommerce. - Conversations with other sellers confirmed that everyone faced the same struggles. - In 2019, Fabricio launched **Flieber** to solve one of the hardest problems in retail: inventory planning. ## Rapid Growth and Industry Evolution Flieber took off quickly. By July 2019, just three months after launching, it had already hit $500,000 in ARR. This momentum attracted venture capital, leading to a $20 million investment. - COVID-19 accelerated trends that were already in motion, making omnichannel retail the norm. - Flieber initially focused on workflow automation but quickly shifted to **forecasting and decision support.** - By 2023, the company rebuilt its platform from the ground up to align with post-COVID retail dynamics. ## The Future of Modern Commerce Fabricio sees retail evolving beyond traditional categories like ecommerce, wholesale, and marketplaces. Instead, modern commerce is a blend of all these models, and brands need to sell everywhere to stay competitive. - Flieber positions itself as **the central nerve of inventory decisions**, orchestrating the supply chain. - The platform acts as a **superpower for operators**, not a replacement, enabling them to make faster, smarter decisions. - AI will be a key differentiator for brands that want to succeed in modern commerce. Flieber isn’t just another tool—it’s a game-changer for inventory planning. [Start your free trial today](https://app.flieber.com/sign-up?_gl=1*1x888lk*_gcl_au*MjEyMTM4NjU4LjE3MzEzODcxMDU.*_ga*MTc4Njc3Mjc2OC4xNzMxMzg3MDY3*_ga_K4D6QE09ZL*MTczMTU2Njg3MS43LjEuMTczMTU2ODQ0MC4wLjAuMA..) and take control of your inventory with confidence!   ## Other videos: ![Fabricio's Story](https://www.flieber.com/hs-fs/hubfs/Fabricio%E2%80%99s%20Story%20(The%20origin%20of%20Flieber)%20Rectangle%20v1.png?width=352&name=Fabricio%E2%80%99s%20Story%20(The%20origin%20of%20Flieber)%20Rectangle%20v1.png) [Educational](https://www.flieber.com/videos/tag/educational) ### Fabricio’s Story: The Origin of Flieber Every great company starts with a problem that needs solving. For Fabricio... [Watch here](https://www.flieber.com/videos/fabricios-story-the-origin-of-flieber) ![Zipstring customer story](https://www.flieber.com/hs-fs/hubfs/Zipstring%20Customer%20Story%20Youtube%20v1.png?width=352&name=Zipstring%20Customer%20Story%20Youtube%20v1.png) [Educational](https://www.flieber.com/videos/tag/educational) ### Flieber Customer Story: Zipstring with Spencer... Spencer Burnett, Operations Manager at Zipstring, a dynamic toy company, shares... [Watch here](https://www.flieber.com/videos/flieber-customer-story-zipstring-with-spencer-burnett) ![How Does Flieber Work If You Don’t Have an ERP or IMS?](https://www.flieber.com/hs-fs/hubfs/How%20does%20Flieber%20work%20if%20you%20don%E2%80%99t%20have%20an%20ERP%20or%20IMS%20Rectangle%20v1.png?width=352&name=How%20does%20Flieber%20work%20if%20you%20don%E2%80%99t%20have%20an%20ERP%20or%20IMS%20Rectangle%20v1.png) [Educational](https://www.flieber.com/videos/tag/educational) ### How Does Flieber Work If You Don’t Have an ERP or... Think you need a complex ERP or inventory management system (IMS) to run Flieber [Watch here](https://www.flieber.com/videos/how-does-flieber-work-if-you-dont-have-an-erp-or-ims) ## Stop guessing. Start Fliebing. Use Flieber for free for 30 days. No credit card required. 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