--- title: "Fabricio’s Story: The Origin of Flieber" description: From Hedge Funds to Ecommerce! Fabricio Miranda saw how inventory issues could sink a business—so he built Flieber to fix it. Hear his story. image: https://www.flieber.com/hubfs/Fabricio%E2%80%99s%20Story%20(The%20origin%20of%20Flieber)%20Rectangle%20v1.png --- ** [![Flieber-logo](https://www.flieber.com/hubfs/Flieber/images/Flieber-logo.svg "Flieber-logo")](https://flieber.com) ** ** [![mobile-logo](https://www.flieber.com/hubfs/Flieber/images/mobile-logo.svg "mobile-logo")](https://flieber.com) ** - [ Product ](https://www.flieber.com/product) - [ Solutions ](https://www.flieber.com/old-home-page) - **Solutions** [![Omnichannel](https://www.flieber.com/hs-fs/hubfs/icon1-3.png?width=35&height=37&name=icon1-3.png) Omnichannel For brands selling wholesale, retail, and online ](https://www.flieber.com/omnichannel) [![2-Oct-06-2025-04-51-19-6235-PM](https://www.flieber.com/hs-fs/hubfs/2-Oct-06-2025-04-51-19-6235-PM.png?width=40&height=40&name=2-Oct-06-2025-04-51-19-6235-PM.png) Ecommerce Only For brands selling only DTC online ](https://www.flieber.com/ecommerce) [![agencies icon](https://www.flieber.com/hs-fs/hubfs/1-Sep-02-2025-06-24-31-1202-PM.png?width=40&height=40&name=1-Sep-02-2025-06-24-31-1202-PM.png) Agencies and Aggregators Inventory planning for multi-brand operators ](https://www.flieber.com/agencies) [![Managed Services](https://www.flieber.com/hs-fs/hubfs/1-Oct-06-2025-04-51-19-6265-PM.png?width=40&height=40&name=1-Oct-06-2025-04-51-19-6265-PM.png) Managed Services Expert-led demand planning and optimization ](https://www.flieber.com/managed-services) - **Flieber vs.** [![Foresight AI](https://www.flieber.com/hs-fs/hubfs/icon3-2.png?width=45&height=30&name=icon3-2.png) Foresight AI From buried module to bold AI driven moves. ](https://www.flieber.com/flieber-vs-foresight-ai) [![Netsuite](https://www.flieber.com/hs-fs/hubfs/icon5-2.png?width=45&height=25&name=icon5-2.png) Netsuite Plan faster. 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For Fabricio Miranda, the founder and CEO of [Flieber](https://www.flieber.com/), that problem was inventory management. His journey from Brazil to the U.S., from hedge funds to ecommerce, and ultimately to launching Flieber is a story of identifying inefficiencies and building a solution that redefines modern commerce. ## From Hedge Funds to Ecommerce Fabricio’s entrepreneurial journey began in Brazil, where he joined and sold a water treatment company. After moving to the U.S., he started a hedge fund in Manhattan. But a chance encounter with another entrepreneur planning on opening an [Amazon](https://www.amazon.com/) store, changed everything. - The entrepreneur was highly capitalized and strategic, making Fabricio curious about ecommerce. - At the time, only 8% of retail sales were online, far less than Fabricio expected. - Recognizing the untapped potential, he joined the other entrepreneur to launch [HeadClicks](https://headclicks.com/?srsltid=AfmBOoqhey_J612_-bIR2qkFgblI0ZsB5aL7EIdpSo4B11y7Ud6Cdufa), an Amazon selling business. - In its first year, HeadClicks generated $12 million in sales, ranking among the top 400 Amazon sellers. ## The Birth of Flieber Despite the success, Fabricio kept running into the same challenge: inventory. Managing stock levels, forecasting demand, and ensuring seamless operations was an ongoing nightmare. - At one point, he had an eight-person team dedicated to inventory management, yet inefficiencies persisted. - He realized that inventory was the make-or-break factor for profitability in ecommerce. - Conversations with other sellers confirmed that everyone faced the same struggles. - In 2019, Fabricio launched Flieber to solve one of the hardest problems in retail: inventory planning. ## Rapid Growth and Industry Evolution Flieber took off quickly. By July 2019, just three months after launching, it had already hit $500,000 in ARR. This momentum attracted venture capital, leading to a $20 million investment. - COVID-19 accelerated trends that were already in motion, making omnichannel retail the norm. - Flieber initially focused on workflow automation but quickly shifted to forecasting and decision support. - By 2023, the company rebuilt its platform from the ground up to align with post-COVID retail dynamics. ## The Future of Modern Commerce Fabricio sees retail evolving beyond traditional categories like ecommerce, wholesale, and marketplaces. Instead, modern commerce is a blend of all these models, and brands need to sell everywhere to stay competitive. 1. Flieber positions itself as the central nerve of inventory decisions, orchestrating the supply chain. 2. The platform acts as a superpower for operators, not a replacement, enabling them to make faster, smarter decisions. 3. AI will be a key differentiator for brands that want to succeed in modern commerce. Flieber isn’t just another tool—it’s a game-changer for inventory planning. [Start your free trial](https://app.flieber.com/sign-up?_gl=1*1x888lk*_gcl_au*MjEyMTM4NjU4LjE3MzEzODcxMDU.*_ga*MTc4Njc3Mjc2OC4xNzMxMzg3MDY3*_ga_K4D6QE09ZL*MTczMTU2Njg3MS43LjEuMTczMTU2ODQ0MC4wLjAuMA..) today and take control of your inventory with confidence! ## Other videos: ![Fabricio’s Story: The Origin of Flieber](https://www.flieber.com/hs-fs/hubfs/Fabricio%E2%80%99s%20Story%20(The%20origin%20of%20Flieber)%20Rectangle%20v1-1.png?width=352&name=Fabricio%E2%80%99s%20Story%20(The%20origin%20of%20Flieber)%20Rectangle%20v1-1.png) [Educational](https://www.flieber.com/videos/tag/educational) ### Fabricio’s Story: The Origin of Flieber Every great company starts with a problem that needs solving. For Fabricio... [Watch here](https://www.flieber.com/videos/fabricios-story-the-origin-of-flieber-1) ![Zipstring customer story](https://www.flieber.com/hs-fs/hubfs/Zipstring%20Customer%20Story%20Youtube%20v1.png?width=352&name=Zipstring%20Customer%20Story%20Youtube%20v1.png) [Educational](https://www.flieber.com/videos/tag/educational) ### Flieber Customer Story: Zipstring with Spencer... Spencer Burnett, Operations Manager at Zipstring, a dynamic toy company, shares... [Watch here](https://www.flieber.com/videos/flieber-customer-story-zipstring-with-spencer-burnett) ![Where Does Flieber Sit Alongside Your ERP?](https://www.flieber.com/hs-fs/hubfs/Where%20does%20Flieber%20sit%20alongside%20your%20ERP%20Rectangle%20v1%20(1).png?width=352&name=Where%20does%20Flieber%20sit%20alongside%20your%20ERP%20Rectangle%20v1%20(1).png) [Educational](https://www.flieber.com/videos/tag/educational) ### Where Does Flieber Sit Alongside Your ERP? It’s a question we hear all the time—and it’s an important one: Is Flieber an... [Watch here](https://www.flieber.com/videos/where-does-flieber-sit-alongside-your-erp) ## Stop guessing. Start Fliebing. Use Flieber for free for 30 days. No credit card required. 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