How Does Flieber Manage Wholesale Inventory?

One of the biggest problems of modern commerce brands is combining the demand from their online sales to the demand of their offline partners. 

Wholesale has a completely different dynamics than DTC/marketplaces, and the result is that you end up having two siloed areas within your inventory planning process. Flieber was built to combine those channels into a single planning process, bringing the  structure and flexibility you need—no matter what the channel is or where your data lives.

Unified Demand Planning—No More Inventory Fights

One of the biggest operational breakdowns we see in omnichannel brands—especially those with strong wholesale programs—is internal competition over inventory. Wholesale and DTC teams often work in silos, using different planning processes, systems, or spreadsheets to manage the same pool of inventory. The result? Conflict. Missed sales. One channel overcommits while the other is left short—because no one had visibility into the full picture.

Flieber solves that by unifying demand planning across all channels.

When you integrate your wholesale and DTC data into Flieber, you get one centralized view of demand and inventory—regardless of where or how that data is stored. Whether your wholesale orders live in Shopify, an ERP, Google Sheets, or flow through an EDI provider like SPS Commerce, Flieber ingests it, maps it to your supply chain, and turns it into actionable insights.

Flieber: Bridging Wholesale & DTC Gaps

The result? You can plan for wholesale and DTC demand together, not in competition. Everyone works from the same forecast, the same replenishment strategy, and the same operational reality—so inventory is allocated proactively, not reactively.

Our flexible system is built to fit your workflow—not the other way around. No matter how your wholesale operations are set up, Flieber can centralize your inventory management for faster, smarter decision-making.

Start your free trial today and bring clarity to your wholesale channels.